David Bailey

UXD Creative DirectorBBC

Since 2013, David Bailey has been Creative Director of User Experience Design at BBC. He oversaw the organisation’s Global Experience Language (GEL), which involves maintaining and developing the look and feel of the corporation’s entire online output.

GEL (Global Experience Language), is the BBC’s shared design framework which enables them to create consistent and great user experiences across all of their Digital Services. GEL is how BBC design, both practically and philosophically. The GEL Guidelines help BBCs teams assemble online services, be they apps, websites or games, whilst their Design Principles underpin their user-centred approach.

Prior to that, David Bailey had his own flexible design studio, Kiosk with eight successful years creating exciting design, art direction and branding for the music, arts, media and leisure industries. Clients included: BBC / Nike (US) / Coca-Cola / Universal Music / Ministry of Sound / Arts Council England / Nickelodeon (US) / FutureEverything / AEI Media.

In 2012, renowned UK design awards body D&AD included David Bailey in its list of “50 Creative Greats” which included the likes of Quentin Blake, Rankin, Terry Gilliam, Storm Thorgerson and Paul Smith.

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