Register for the conference, grab a coffee and network with the DIBI community.



A brief welcome to DIBI from our host Gavin Elliot.

Gavin Elliott


Play is one of the objectives for BBC UX&D this year. They’ll kick off Design It; Built It by sharing what they’ve learnt from incorporating play into their work and what you could learn to.

David Bailey

Get out of your digital box

In the race for profitability, digital agencies rush to establish processes to ensure stable and successful delivery. Those processes can often feel very mechanic, almost like an assembly line.

But they often forget something. Good design is not done in established phases. It comes from multiple drivers, from courage and from change, above all. It comes from unexpected associations, from art and philosophy, from metaphors and connections.

This talk is based around three case studies of different teams Aleksandra has managed, from how they were formed and what things helped them break the ice, how they became better moderators by playing, how they did creative research (what does that mean, why does the adjective ‘creative’ matter), how they learned to design websites as a metaphors and finally, what some crucial tips on how to enable your teams play.

Good design is about getting the context right but it is also about helping people to break out of that to enable them to look at the purpose of whatever they are creating and the tools they are using in a different way. I’m on a mission to try and break the traditional agency cycle and methods of production. And I invite everyone along on that quest.

Aleksandra Melnikova

Empathy Through Play

Empathy is extremely important in any profession however it is often overlooked in design as we focus on creating work that our peers will appreciate rather than what the end user actually desires.

As children we are taught valuable lessons through play including empathy, but as adults we disregard this.

In this talk Ade will share how he has developed as a designer through role-playing and how he has learnt to better understand target audience, clients and work through empathy.

Ade Adebiyi

How to be Irresistable

With over a billion digital products live at the end of 2017, it has become virtually impossible to stand out and attract customers and users. People’s expectations from websites and apps have risen – how to do them justice? Johannes Ippen takes you on a ride through the world of experience design, behavioural psychology and the rules of play can help to create better and eventually irresistible design products – and what we can learn from French lingerie, Swedish furniture stores & roller coasters.

Johannes Ippen



More than bleeps and bloops: UX lessons from game design

When UX designers think of borrowing from game design, achievement systems and points are often the first approaches that come to mind. But there’s so much more we can learn from games. Catt Small, a UX Designer and game maker, will explore other ways to integrate game design concepts into user experiences. Attendees will leave with methods to make experiences more engaging – and even game-like – without coming off as gimmicky.

Catt Small


Mark Simpson from RBS will talk about how hobbies can have a positive influence on your work life, and how working life can a positive influence on your hobbies.

Mark is an electronic musician by night and techie by day, how does his hobby help with his work on blockchain?

Why is it importance of pay attention to your colleagues skills inside and outside the office – i.e. at work and play!

Mark Simpson



Design Facilitation

Liam Hutchinson will talk about “Design Facilitation” and the concept that great customer experiences aren’t the output solely of a “Rockstar UX Designer”.

Getting your team involved, people from different cultures, backgrounds and experiences is a huge advantage to problem-solving and creates a sense of co-ownership. Done right, it can be fun and avoid the “thrown over the wall” mentality. 

Liam Hutchinson

IK Prize - Playful tech collaborations

Ros Lalwer, Digital Director at Tate will talk about how the world famous gallery have worked with tech companies to develop playful digital projects to engage people from around the world. These include robots roaming the galleries after dark, artificial intelligence curation and a sensorium.

Ros Lawler


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