Poppy Reid Director of Product Design, Gravitee.io

Twitter: ReidPoppy

Poppy started off as an artworker in the advertising industry, moving on to Product and UX Design in order to build informed product experiences using customer insight. After 10 years as a UX practicioner at companies such as FanDuel, Tesco Bank and Smartsheet, her passion these days is utilising groundbreaking Machine Learning algorithms to push the boundaries of what’s possible in the world of product design.