5th & 6th March 2025
Edinburgh, Scotland

2025 Speakers

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5th & 6th March 2025
Edinburgh, Scotland

Schedule

Wed 5th March

Workshop Day

Wed 5th March

Workshop Day

Thur 6th March

Conference Day

Thur 6th March

Conference Day

Schedule

Wednesday 5th March

Workshop Day

Wednesday 5th March

Workshop Day

Thursday 6th March

Conference Day

Thursday 6th March

Conference Day

8:30am - 9:30am

Foyer - Dynamic Earth

Registration & Networking

Collect your conference pass, get familiar with the venue, drop off coats, and network with like-minded individuals.

9:30am - 9:45am

Main Stage

#DIBI2025 Welcome Address

Welcome to #DIBI2025, a jam-packed day full of insightful, inspiring, and actionable talks hosted by Herb Kim.

Herb Kim

Conference Host

9:30am - 9:45am

Main Stage

#DIBI2025 Welcome Address

Welcome to #DIBI2025, a jam-packed day full of insightful, inspiring, and actionable talks hosted by Herb Kim.

Herb Kim

Conference Host

9:30am - 9:45am

Main Stage

#DIBI2025 Welcome Address

Welcome to #DIBI2025, a jam-packed day full of insightful, inspiring, and actionable talks hosted by Herb Kim.

Herb Kim

Conference Host

9:45am - 10:15am

Main Stage

The Next frontier of Audience Intel

Let’s go to a place where traditional audience research methods give way to real-time, dynamic intel. We’ll take a look at a practice we’ve developed to talk with our clients’ specific audiences instantly and consistently by fine-tuning large language models.

Matt Garbutt

Director of AI

9:45am - 10:15am

Main Stage

The Next frontier of Audience Intel

Matt Garbutt

Director of AI

9:45am - 10:15am

Main Stage

The Next frontier of Audience Intel

Matt Garbutt

Director of AI

10:15am - 10:45am

Main Stage

Building Scalable and Adaptive Products in a Fast-Evolving Landscape

This talk will explore the dynamics of AI-driven product ideation and development from the perspective of a founder and independent developer. As we face a landscape increasingly defined by rapid technological evolution and AI advancements, how do we ensure that our products endure beyond the current hype?

Ayo Owolabi

Founder and CTO

10:15am - 10:45am

Main Stage

Building Scalable and Adaptive Products in a Fast-Evolving Landscape

Ayo Owolabi

Founder and CTO

10:15am - 10:45am

Main Stage

Building Scalable and Adaptive Products in a Fast-Evolving Landscape

Ayo Owolabi

Founder and CTO

10:45am - 11:15am

Main Stage

Shaping Product Strategy as an Individual Contributor

A practical framework used at FreeAgent for meaningful contributions to strategic decisions. This talk is perfect for ambitious individual contributors looking to amplify their impact and advance their careers in product development.

Angela Fleming

VP Product

10:45am - 11:15am

Main Stage

Shaping Product Strategy as an Individual Contributor

Angela Fleming

VP Product

10:45am - 11:15am

Main Stage

Shaping Product Strategy as an Individual Contributor

Angela Fleming

VP Product

11:15am - 11:45am

Foyer - Dynamic Earth

Break

Time to take a breath, re-caffinate, and network with the fellow delegates & speakers.

11:45am - 12:15pm

Main Stage

From AR Filters to Product Success: Lessons in Agility, Data, and Momentum

In the fast-paced world of digital product design, agility, data-driven decisions, and the ability to maintain momentum are key to success. Drawing from the experience of creating a viral AR filter that garnered over a billion impressions, this article explores essential lessons learned along the way.

Miriam Khenissi

Product Designer

11:45am - 12:15pm

Main Stage

From AR Filters to Product Success: Lessons in Agility, Data, and Momentum

Miriam Khenissi

Product Designer

11:45am - 12:15pm

Main Stage

From AR Filters to Product Success: Lessons in Agility, Data, and Momentum

Miriam Khenissi

Product Designer

12:15pm - 12:45pm

Main Stage

Can you build Algorithmic Justice?

Exploring why there is an urgent need for fairness and equity in AI systems. Explaining how biases in algorithms can exacerbate social injustices and inequality, particularly affecting marginalised communities. Discussing practical frameworks for developing algorithms that prioritise ethical considerations and inclusivity.

Sidrah Hassan

AI Ethics Consultant

12:15pm - 12:45pm

Main Stage

Can you build Algorithmic Justice?

Sidrah Hassan

AI Ethics Consultant

12:15pm - 12:45pm

Main Stage

Can you build Algorithmic Justice?

Sidrah Hassan

AI Ethics Consultant

12:45pm - 1:15pm

Main Stage

Customer Feedback is Still King

You've been there. After a bad experience, you fill out that feedback form in a huff never to be seen again. How often does your feedback really affect how the business operates in the future? In this talk, we'll explore how leveraging customer feedback is a superpower and will help you create the most engaging products.

Kiran Jawanda

Lead Product Designer

12:45pm - 1:15pm

Main Stage

Customer Feedback is Still King

Kiran Jawanda

Lead Product Designer

12:45pm - 1:15pm

Main Stage

Customer Feedback is Still King

Kiran Jawanda

Lead Product Designer

1:15pm - 2:15pm

Room

Lunch

Lunch is complementary. Dietary options are available upon request. We will serve a selection of meat, vegetarian and vegan food. Please get in contact for any allergy requirements.

2:15pm - 2:45pm

Main Stage

When Software Understands the User

If you had unlimited humans in your business what would you do differently? Well as it turns out you probably do... Starting off by exploring the types of intelligence businesses have historically deployed: real-time human intelligence and design-time digital intelligence, examining their pros and cons regarding scalability and edge cases.

Kevin Stewart

Head of Design

2:15pm - 2:45pm

Main Stage

When Software Understands the User

Kevin Stewart

Head of Design

2:15pm - 2:45pm

Main Stage

When Software Understands the User

Kevin Stewart

Head of Design

2:45pm - 3:15pm

Main Stage

User research and GenAI: Better together

GenAI has the power to transform nearly every facet of our day-to-day lives, but it remains to be seen whether that will prove to be a good thing. User Research can help make sure it is. GenAI and User Research have a mutually beneficial relationship.

Rachel Walker

Principal UX Researcher

2:45pm - 3:15pm

Main Stage

User research and GenAI: Better together

Rachel Walker

Principal UX Researcher

2:45pm - 3:15pm

Main Stage

User research and GenAI: Better together

Rachel Walker

Principal UX Researcher

3:15pm - 3:45pm

Foyer - Dynamic Earth

Break

Time to take a breath, re-caffinate, and network with the fellow delegates & speakers.

3:45pm - 4:15pm

Main Stage

The Strategic Mindset of a Designer Who Thinks Beyond Aesthetics

Design is no longer just a creative endeavour; it’s a key driver of business success, as the need for becoming a digital first organisation becomes more prominent. Designers are now directly responsible for impactful ROI by aligning their craft with business goals, customer needs, and financial outcomes. How do we translate design decisions into effective strategies that drive revenue, growth and demand not only a seat at the table but a piece of the table?

Hardy Sidhu

Founder & CEO

3:45pm - 4:15pm

Main Stage

The Strategic Mindset of a Designer Who Thinks Beyond Aesthetics

Hardy Sidhu

Founder & CEO

3:45pm - 4:15pm

Main Stage

The Strategic Mindset of a Designer Who Thinks Beyond Aesthetics

Hardy Sidhu

Founder & CEO

4:15pm - 4:45pm

Main Stage

Designing Gamification for Good

Lots of companies use points, badges, levels, and quests to increase engagement, but few understand how to do it effectively, and even fewer in a way that aligns with user desires. Learn from the co-creator of Zombies, Run!, the world's most popular smartphone fitness game with over ten million players, how he designs gamification for good.