Re-framing our purpose as designers through ethics, values, and personal experience give us opportunities to create positive impact in society. Born in a chemical valley in Ontario, Canada, Levon Sharrow’s design ethos and process has been shaped by environment, curiosity, empathy, and advocacy. This talk will shine a light on alternative approaches to data, challenging best practices, and prompting designers to reflect on their own purpose.

We have learned to promise our customers golden mountains - our product is better than our competition, unique, and changing the lives of users. However, we have not always learned how to actually to deliver these promises. We focus on attracting the customer or on one key moment, forgetting how important the perspective of experience is in the entire service.

The key to building any successful product is a strong partnership between designers and developers. However, the journey from concept to code can often be bumpy. In his talk, Joel dives into the nuances in designer and developer collaboration, exploring ways to communicate design intent, establish expectations, and navigate professional relationships.

Through my years as a professional I have encountered the topic “how to convince your boss/your client/your colleagues/that guy from sales of the value of UX”. It is a valid question, but do you understand why they struggle to understand? Do you understand why it is not part of their vocabulary? Join me in a quest to understand the people around me in my role as someone who designs experiences.

Digital services have the potential to make our society more inclusive than ever — enabling everyone to be independent. At Tesco Bank, we’ve been on a journey to help our colleagues feel confident they can design experiences and propositions that support customers' vulnerabilities and accessibility needs. We’ll take you through the journey we’ve been on; introducing you to our research into vulnerability, our toolkit and framework that enables inclusive practices and the challenges we’ve experienced along the way.

A short story of one man’s transformation from mindblown with generative AI. We’ll talk about how we can use the tooling to help us in the Ui design process and look at prompt design and practical use.

In this talk we’ll discover how AI, specifically ChatGPT, can improve the way software developers work. We’ll demystify some AI concepts and explore practical tips and examples that enhance daily workflows, while also looking at the future of AI in the context of the software development landscape. Ideal for anyone curious to learn how AI can positively impact their work and life.

Time to pose your AI questions.

With a strong Consumer Insights and Data Science team, Netflix is committed to hearing from as many users (230+ million customers across 190 countries) as possible to ensure their needs are met. Fonz will share real-life examples of how Netflix uses user research to gain a deeper understanding of their users, and how this has led to successful design solutions.