Adrian Hon
Game designer, Author, & Former CEO
at Six to Start (Co-founded)
Designing Gamification for Good
Talk Synopsis
Lots of companies use points, badges, levels, and quests to increase engagement, but few understand how to do it effectively, and even fewer in a way that aligns with user desires. Learn from the co-creator of Zombies, Run!, the world's most popular smartphone fitness game with over ten million players, how he designs gamification for good.
About Adrian Hon
Adrian Hon is a game designer, author, and former CEO and founder of Six to Start. At Six to Start, Adrian co-created Zombies, Run!, the world's bestselling smartphone fitness game with over 10 million players, led the design of Marvel Move, won Best of Show at SXSW, and worked on multiple projects with Disney Imagineering. His books include You've Been Played, a critique of gamification; and the novel A History of the Future in 100 Objects. He writes at mssv.net and is Associate Artist at the Traverse Theatre in Edinburgh.
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