Guillaume Vaslin

Guillaume Vaslin is a French designer, and researcher focused on turning complex systems into clear, human-centred digital experiences. With over a decade of international work across Europe, Latin America, and Asia, his career spans founding one of the earliest augmented reality games, eelusion, managing The European Magazine through its acquisition, and consulting startups and VCs at the STARTUP Chile Incubator.

He founded ENNOstudio, now part of the AOE Group, where he also serves as Design Director, and conducts research at Keio University in Tokyo on cross-cultural and transgenerational usability. Guillaume has designed products for major organisations across mobility, healthcare, finance, and consumer tech, and has supported multiple high-growth scale-ups. His philosophy is simple: design products everyone can use, and build digital services people can trust.