Frank Gong
Senior UX Designer
at EY
When Designers Vibe-Code for Real Impact
Talk Synopsis
In this talk, Frank explores how vibe coding can move beyond “wow” moments to create real business impact. He examines how interactive prototypes can evolve into scalable workflows that deliver measurable results, combining creative experimentation with practical delivery.
Frank shares four key lessons: embracing a “we could try it” mindset, leveraging mock-ups as a new form of data, prioritising performance over pixel perfection, and understanding code to shape outcomes beyond prompts. Attendees will gain practical insights on turning design experimentation into high-impact digital experiences, powered by the spirit of vibe coding.
About Frank Gong
Frank Gong is a Senior UX Designer at EY, with experience in product and experience design across industries including financial services, healthcare, tech, and consumer electronics. While designing digital experiences for clients at EY Studio+, he explores how AI-assisted coding can help teams bring ideas to life as scalable digital solutions with greater speed and creativity.
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