David Craik
CEO
at Bright Signals
Build it, but will they come?
Talk Synopsis
David Craik, CEO of Bright Signals, will explore the evolving landscape in marketing communications strategy and creativity. Expect a clear steer on how marketing investment decisions are made, a look at creative trends, fads and fictions. And an outline of Bright Signals’ “human-centred” take on AI.
About David Craik
David Craik is the founder and CEO of Bright Signals, a creative agency which has grown from one person to 50 in 10 years. David was named The Marketing Society’s Agency Star of the Year in 2017 and in 2025, when Bright Signals was also named Agency of the Year at both The Marketing Society Star Awards and the BIMA Awards. David was previously head of marketing at s1, where he helped grow the business from start-up to £10 million revenue, while winning more than 40 marketing awards including Brand of the Year and Scotland’s Best Ad Ever. Brands David has advised include: PlayStation, BBC, Channel 4, Tennent’s, Skycanner, The Scottish Government and the NHS.
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