Mary Borysova

AI is transforming what’s possible in healthcare, yet many digital tools still fall short when it comes to helping people adopt healthier habits, follow treatment plans, take medication regularly, complete exercises. In this talk, Mary shares proven ways to design AI-powered health products that adapt to a person’s mindset, daily routine and sources of motivation. She'll walk through examples of how thoughtful onboarding, progress tracking and timely feedback can build lasting habits, why some nudges succeed while others fail, and how to use behavioural science with AI personalisation to keep people engaged. Builders of products in healthcare will leave with clear, usable ideas to create products that improve user retention, sustain healthy behaviours and deliver outcomes.