Sidrah Hassan

Sidrah Hassan is a passionate AI Ethicist on a mission to shape technology for the greater good. With a background spanning across user research and product management Sidrah is dedicated to championing ethical design and implementation. Beyond her role as an AI Ethics Consultant at AND Digital, Sidrah also creates social media content for the BBC, shedding light on both the promises and pitfalls of AI. Through her work, she inspires others to envision a future where AI uplifts humanity and does not hinder it.