Ben Sauer
Author, Speaker & Coach
Practical Strategic Storytelling: Learn how to pitch ideas, explain complex problems, and change hearts and minds.
About the workshop
You know this moment: you're explaining an important issue to the bosses. But you get lost in the details, you're talking too much… you get the feeling they're listening but not understanding. All you get back is blank stares! This happens when people resort to sharing the facts, without a story holding it together.
Practical Strategic Storytelling makes it easy to turn those facts into a clear, engaging story. Learn easy methods that change hearts and minds: no PhD in storytelling needed.
Takeaways:
The highest leverage communication habits you can use right away
Why working on the structure of your story is the heart of persuasion
How to write compelling sentences that instantly describe your work
How to find attention-grabbing stories that sell your idea
How to create faster understanding with metaphors and analogies
Easy to remember methods to structure your communication for impact
About Ben Sauer
Ben Sauer is an international keynote speaker, coach, and designer, who teaches people the art of strategic storytelling.
He’s trained people all over the world, including at NASA, and his frameworks are used by organisations like Amazon, Google, and the BBC.
His book, Death by Screens, teaches designers (or anyone with something to pitch) how to present their idea without boring people to tears!
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