Matt Garbutt

Director of AI & Creative Performance

at Brave Bison

The next frontier of Audience Intel

Talk Synopsis

Let’s go to a place where traditional audience research methods give way to real-time, dynamic intel. We’ll take a look at a practice we’ve developed to talk with our clients’ specific audiences instantly and consistently by fine-tuning large language models. As we move into a future of one to one personalisation, research and strategy have been put on fast forward at Brave Bison, delivering instant insights and reducing risk, giving us the fuel to create better experiences with a whole new level of precision Ready to explore the unknown?

About Matt Garbutt

Matt’s been a digital creative for longer than he cares to remember: from design bench to director across various agencies, in-house and his own companies. He joined Brave Bison in its previous guise of Greenlight in 2017 and directs The Studio, the creative collective at Brave Bison. In 2024, he was made the company's director of AI and creative, which makes him also responsible for building and integrating a comprehensive suite of data science and audience insight tooling with AI and emerging tech. This suite delivers the potential to improve effectiveness for clients across their performance marketing mix.

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